Typography with WhatFont

Discover how typography reinforces the visual coherence of brands with WhatFont. A complete guide for designers and developers.

Have you ever wondered how brands ensure visual consistency across their various platforms? One of the key elements that contributes to this uniformity is typography. In this article, we'll explore how identifying and applying the right fonts can transform the look and feel of a website.

Importance of Knowing Typography

A website's typography plays a crucial role in creating a strong and recognizable visual identity for a business. Choosing the right font isn't just about aesthetics, but also about effectively communicating the brand's values and message. Poorly chosen typography can hinder reading anduser experience, while good typography can strengthen branding and engage visitors.

Font Identification Techniques

Using the WhatFont extension

WhatFont is a popular Google Chrome extension that makes it easy to identify the fonts used on any website. With a single click, you can get information about the font family, size, color, and even a preview of the letters. This feature is particularly useful for designers and developers who want to ensure that the fonts they choose are consistent with their company's branding guidelines.

Other Extensions and Developer Tools

Besides WhatFont, there are several other tools for identifying fonts on the web. Font Finder for Firefox and options in Safari offer similar solutions. Developers can also use built-in browser tools, such as those in Chrome, to inspect page elements and discover the styles used.

Identifying fonts in PDFs and images

For documents PDF, the FontsinPDF tool is highly recommended. When it comes to images, WhatTheFont, an artificial intelligence-based service, is particularly effective at identifying fonts from graphic content. These tools allow for detailed analysis that can be crucial for graphic design projects.

Visual Consistency and Brand Identity Management

Respect the Graphic Charter

Knowing the fonts used on a website is essential for maintaining a company's brand identity. This includes the color palette, fonts, styles, and other visual elements that define the brand identity. Proper management of these elements ensures that all of a company's visual materials, whether digital or printed, are harmoniously aligned.

Creation of Custom Typographies

Many businesses choose to create their own typography to ensure greater control over their brand identity. This approach not only allows for visual standouts, but also ensures immediate brand recognition across various media. Custom typography can also be adapted to more accurately reflect the company's values and core message.

Choosing an Effective Font

Selection Criteria

When choosing a font, it's important to ensure its readability and ability to reflect your company's values. A font should be easy to read on any screen and at any size. Additionally, it should align with the overall tone and style of your company's communications.

Font Categories and Their Uses

There are several categories of fonts, each with its own usage characteristics:

• Serif : These fonts have small extensions at the end of each letter, giving them a classic and traditional look. They are often used for long texts in formal contexts.
• Sans Serif : Without these small extensions, sans serif fonts have a more modern and clean look. They are ideal for digital interfaces and online reading environments.
• Cursives : Imitating handwriting, these fonts are often used to give an elegant or personalized look.
• Fantasy : Often decorative, these fonts can add personality but must be used with care so as not to disrupt readability.

Integrating Typography on Your Website

External services and @font-face

Once the typography is chosen, it can be integrated into a website in several ways. External services like Google Web Fonts offer extensive font libraries that you can easily implement with a few lines of code. Alternatively, using the CSS directive @font-face allows fonts to be embedded directly into the site, providing more control.

Professional support

For those looking to develop or redefine their website's visual identity, agencies like Eficiens offer comprehensive support. By considering various aspects such as design, visual consistency, and budget, they help make the choices best suited to the company's specific needs.

The Role of DualMedia in Web Development

Multidimensional expertise

The Paris-based web agency, DualMedia, stands out for its expertise in three major areas: the development of mobile and web applications, as well as optimization for search enginesFounded in 2000, DualMedia has successfully harmonized technology and design to provide innovative and strategic solutions to its clients.

Services offered by DualMedia

1. Mobile Application Development : DualMedia develops applications for iPhone and Android, ensuring that each application is perfectly aligned with the client's business objectives.
2. Website Design : The agency specializes in creating innovative websites, using the latest technologies to deliver an exceptional user experience.
3. SEO and Optimization : DualMedia offers SEO and optimization services to ensure websites reach a large and relevant audience.

Conclusion

Typography is a fundamental element in creating a strong and consistent brand identity. By understanding how to identify and use fonts effectively across different platforms, you can create a powerful visual impact that engages your visitors and strengthens your brand image. To achieve these goals, it's often wise to partner with professionals like DualMedia, who can provide expert advice and tailor-made solutions for your web or mobile project.