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Have you ever considered how far your e-commerce business can grow? The possibilities are immense for companies with an e-commerce website. The craze for online shopping continues to grow among consumers. According to a Statista survey, there will be 291.2 million online shoppers by 2025. As a result, a growing number of business owners are developing e-commerce mobile apps to generate huge profits.
In this article, you will explore some of the reasons why your business requires a dedicated e-commerce mobile app.
1 – Expand your business with mobile e-commerce
Smartphones have gradually taken over the e-commerce sector. According to Statista, 671,400 million online sales come from mobile devices. Within two years, mobile commerce will account for 731,400 million of global e-commerce sales. Mobile commerce allows every user to find their favorite products and brands anywhere, anytime.
The optimal method for your online store is to leverage mobile app development.
2 – Gain a competitive advantage with a mobile application
In today's competitive world, your e-commerce business is incomplete without a mobile app, and this is actually one of the major disadvantages. The majority of customers prefer to make their purchases online through mobile applications rather than going to an online store. This can give you a competitive advantage, where you can promote your products and services online and reach a wider audience through the app.
3 – Analyze with e-commerce / CRM analysis tool
A significant advantage you can gain from developing a mobile app is access to an e-commerce CRM analytics tool.
A CRM (Customer Relationship Management) for e-commerce is a software or system that allows businesses to manage and analyze customer interactions throughout their lifecycle. It helps businesses improve customer satisfaction, build customer loyalty, and increase sales. A CRM for e-commerce offers specific features to meet the needs of businesses operating in the online commerce sector.
This tool is extremely useful for your business. You can track customer orders/cancellations, popular products and services, overall profit/loss, employee productivity, and much more.
Every company developing its mobile application must integrate this functionality to analyze its activity and make faster decisions based on the information collected.
4 – Increased conversion rates
Let's get back to the numbers. Everything you do should improve your KPIs and ultimately benefit your bottom line at the end of the day. Conversion tracking is a great place to start. If we look at the difference between mobile app conversions and mobile website conversions, we see a significant difference. When you compare these numbers side by side, the app is the clear winner.
Consumers view 200% more products and add items to their cart at an 85% higher rate when shopping through an app versus a mobile browser.
The number of products viewed per session and add-to-cart rates are incredible, but the only thing that matters is conversions.
The bottom line is simple: More conversions translate to more money, and mobile apps generate higher conversion rates.
5 – Create a personalized shopping experience
To succeed in your business, you must take care of your users. You must provide them with a platform that can offer them a personalized shopping experience. The best platform that proves to offer an excellent shopping experience for your users is to develop an attractive and responsive e-commerce application for your business.
Personalization is a critical component of e-commerce success. Some of you may already be using personalized strategies to boost e-commerce sales.
For example, when a customer signs up to receive emails from your business, you can segment them into a category based on factors such as age, gender, or location. Then, you can send them specific emails to enhance their experience.
When a user visits your website, you can customize the homepage based on their location. If you sell clothing, a customer shopping in New York in December shouldn't see swimsuits, but a customer in Miami should.
An e-commerce mobile app takes personalization to the next level. With an app, you can track a user's browsing and purchase history to offer personalized recommendations.
You can combine this personalization strategy with your push notification campaigns, which we discussed earlier. Instead of sending the same push notification to all users of your mobile commerce app, you can send specific notifications based on user preferences.
Why?
Well, mobile app purchases are growing at a rate of 54% year over year. This is the highest rate compared to all other app categories.
Looking at this data, it can be deduced that it is easy to grow your business using a mobile app.
It will be a wise decision if you are planning to partner with a mobile app development agency for create an application e-commerce mobile app for your business. When developing the app, you should consider the reasons mentioned above, as it will benefit your business and you can accelerate the growth of your business.
We offer web development and mobile at the forefront of new technologies, our expert teams in web, mobile and blockchain development constantly stay up to date with trends to offer the best expertise for your future developments, if you would like to find out more from our experts, contact us.
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