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Nowadays, as an entrepreneur, especially in the retail industry, it's important to be well-equipped and aware of all the trends that will help you stand out from the competition. It must be said that the competition is tough, and you need to put all the odds in your favor to stand out from the crowd.
Beyond offering products every day that correspond a little more to the needs of your customers, certain techniques and some tools allow you to make a difference and widen the gap with the competition.
Software designed and engineered to save you considerable time
There's no need to beat about the bush, to get the most out of your your professional activity as a trader, it may be appropriate to equip yourself with point-of-sale software allowing you to streamline your sales and optimize your turnover by accepting numerous payment methods. Within such software, you will find a huge amount of data inherent to your activity. For example, this solution allows you to keep an eye on your stock in real time. This is excellent news that allows you to anticipate and avoid stock shortages. Similarly, in terms of analysis, with such data, you are able to know which products sell best. You will also find all the personal data corresponding to your customers. Concretely, with their contact details such asthes than phone numbers or their email address, you can set up particularly effective targeting marketing campaigns.
Find all the necessary and useful information for your accounting
It doesn't matter whether your structure is large or small, whether you have a accounting department or you take care of declaring your turnover and drawing a salary yourself. With this type of software, you have access to absolutely all financial data, whether it concerns cash inflows or outflows. Indeed, you have an overall view of the financial health of your professional activity. At a glance, you can pull up the different turnover figures from previous months and compare them with each other to determine whether or not you are on the right track. At the time of balance sheet, this type of tool proves to be a valuable aid, allowing you to save considerable time. In the entrepreneurial world, as everyone knows and as the saying goes: time is money! So here you are, supported by a rather serious assistant.
The unique opportunity to set up a loyalty and gift card system
Indeed, a point-of-sale software is not just a daily assistant that allows you to keep an eye on valuable statistics about your business. As we highlighted earlier, you have access to each customer profile. In this context, you have the opportunity to set up a loyalty and gift card system. The loyalty system is an asset for your business, because it encourages your best customers to come back in order to earn points. Thanks to these points, they have access to different advantages compared to an average customer:
- access to private sales;
- preferential rates;
- the possibility of benefiting from gift cards.
This last point is particularly interesting. Indeed, with point of sale software, you can set up a gift card system aimed at introducing your business to a new target audience who may not have known you before. It's even possible to award loyalty points to the person who wants to offer a gift card from your store. A win-win system, in a way.