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Ranking 2024: discover the 100 most popular websites in France and use this data to refine your digital strategy, optimize your visibility and identify the best growth opporunities.
Ranking 2024 of the most popular websites in France: key figures and trends
The 2024 ranking of the 100 most popular websites in France, based on data from traffic measurement tools such as Semrush's Traffic Analytics, offers a precise snapshot of digital usage. It reveals an ecosystem dominated by a few international giants, but also a mosaic of specialized platformormes that capture highly engaged audiences. This panorama serves as a basis for understanding where Internet users really are, what needs they meet, and how a brand can position itself in this landscape.
At the top, the podium remains largely occupied by search engines, video platforms and social networks. Google.com tops the 2.5 billion mark in estimated monthly visits, followed by YouTube at around 1.8 billion. Behind them, entertainment sites such as voiranime.com, adult platforms and general references such as Facebook, Wikipedia, Amazon and Twitter complete the top 10. This hierarchy illustrates a very stable triptych: search for information, consumption of video content and social interaction.
In this context, a company wishing to enhance its digital presence needs to think in terms of an ecosystem. organic visibility on Google, the ability to produce video for YouTube, the animation of a community on social networks and the technical performance of its site form a coherent whole. DualMedia's web and mobile agency supports this type of approach, from the design of robust architectures to SEO and mobile optimization.
To decipher this hierarchy, it is useful to distinguish several families of sites that dominate this 2024 ranking:
- Search engines and portails: google.com, google.fr and other related services.
- Video and streaming platforms: youtube.com, anime sites, replay services.
- Social networks: facebook.com, twitter.com (desormais X), Instagram via its app.
- E-commerce sites: amazon.fr, French players and specialized marketplaces.
- Encyclopedias and information services: wikipedia.org, news media.
For a marketing manager, this segmentation makes it easier to arbitrate investments. For example, working on search engine optimization involves mastering the technical fundamentals set out in resources such as best practices for the referencing described in this specialized guide. The choice of CMS also influences performances, as illustrated by the analyses on best CMS for website development and comparison WordPress vs Wix.
The table below gives an overview of the main sites in the top 10 in France in 2024, with rounded monthly traffic volumes and their role in the user journey.
| Rank | Domain | Estimated monthly traffic (France) | Type of site | Main role for the user |
|---|---|---|---|---|
| 1 | google.com | ≈ 2 542,3 M | Search engine | Entry point to the whole web |
| 2 | youtube.com | ≈ 1 869,2 M | Plateforme video | Consumption of video content and tutorials |
| 3 | voiranime.com | ≈ 461,1 M | Anime streaming | Specialized entertainment |
| 4 | pornhub.com | ≈ 417,4 M | Adult content | Adult entertainment |
| 5 | facebook.com | ≈ 288,0 M | Social network | Social interaction and information |
| 6 | japscan.me | ≈ 218,9 M | Manga reading | Entertainment and pop culture |
| 7 | wikipedia.org | ≈ 202,9 M | Encyclopedia | Search for reliable information |
| 8 | amazon.fr | ≈ 173,0 M | E-commerce | Online shopping multi-catégories |
| 9 | twitter.com | ≈ 160,6 M | Social network | Real-time news |
| 10 | google.fr | ≈ 154,1 M | Local search engine | Targeted research on the French market |
The concentration of traffic on this small core should not, however, mask the importance of the long tail of more specialized sites. It is precisely in these niches that well-designed projects, supported by DualMedia, succeed in carving out a lasting place for themselves.
The main categoriesories of most-visited sites in france and what they reveal about usage
Beyond the top 10, the 2024 ranking of the 100 most popular websites in France highlights the families of digital services that structure everyday life. Whether online administration, banking, media, specialized e-commerce, entertainment or educational platforms, each categorie reflects a concrete need. Understanding these functional blocks enables us to design tailored experiences, especially for companies wishing to launch a new web or mobile service with the help of an agency like DualMedia.
A telling example is that of Alexandre, digital manager for a retail chain. By analyzing this ranking, he notes that, for his customers, three paths dominate: searching for a product via Google, consulting reviews on specialized platforms, then purchasing via a large marketplace or a mass-market site. To position himself in this flow, he needs to integrate these stages into his strategy: optimized content, a fluid conversion tunnel, a performante and secure mobile application.
The dominant categoriesories visible in this top 100 generally break down as follows:
- Everyday services: online banking, government sites, health platformsormes.
- Media and news: major newspapers, pure players, thematic portails.
- Online shopping: generalist, fashion, high-tech, food, travel.
- Entertainment: streaming, video games, manga, community forums.
- Productivity and tools: office suites, hosting, online storage.
Each block imposes specific technical requirements. An information site, for example, has to load extremely fast and comply with criteria such as Core Web Vitalsdetailed in the analysis on essential web signals. A banking site, on the other hand, embodies an absolute priority for security, a subject explored in greater depth in the article on web and mobile cybersecurity. DualMedia takes these constraints into account right from the design phase, combining robust architecture, monitoring and best encryption practices.
The influence of these categoriesories can also be measured by the share of global traffic they capture. The following table provides an overview, based on trends observed in France, to visualize their relative weight.
| Categ1TP5Site Tie | Estimated share of top 100 | Typical examples | Key user expectations |
|---|---|---|---|
| Research and portails | ≈ 15 % | google.com, google.fr, porailings | Speed, relevance of results, simplicity |
| Video and streaming | ≈ 20 % | YouTube, platef1TP5Cartoon themes, TV replay | Video quality, recommendations, playback continuity |
| Social networking | ≈ 15 % | Facebook, Twitter/X, Instagram (web) | Real-time feeds, notifications, seamless sharing |
| E-commerce and marketplaces | ≈ 20 % | Amazon, chain stores, comparison shopping | Trust, speed, secure payment, logistics |
| Media and news | ≈ 15 % | Major newspapers, pure players, TV sites | Reliability, frequent updates, mobile ergonomics |
| Everyday services | ≈ 10 % | Banks, taxes, social security | Security, clarity of procedures, accessibility |
| Other (education, forums, niches) | ≈ 5 % | MOOCs, f1TP5Gaming forums, highly specialized sites | Community, niche content, adapted tools |
This breakdown shows just how accustomed French users are to managing everything online. To keep pace, companies need to reconcile user experience, performance and security. DualMedia focuses on these three areas, whether for customized projects or via no-code tools, drawing on resources such as the selection of best no-code tools.
The forums and communities also retain a strategic place in this top 100. historic platforms, sometimes studied as on this page dedicated to the archives of forums JVCIn fact, the success of our "community" projects has shown that a well-designed exchange space can build user loyalty for years to come. For a niche project, building an active community can therefore prove more powerful than a simple top-down content strategy.
Before diving into the concrete levers for exploiting this ranking, it's useful to visualize how these major categorories influence the technical design of a site or application, from the choice of CMS to the mechanisms for optimizing performances.
How to leverage the 2024 ranking of the 100 most popular websites in France for your digital strategy
The 2024 ranking of the 100 most popular websites in France is not just a list of winners. It's a laboratory of ideas, best practices and mistakes to avoid. A company preparing a new site or redesign can draw inspiration from it to define its technical and marketing priorities, then entrust execution to a specialized team like DualMedia, which masters both the web development than mobile.
The first step is to analyze the leaders in each categoryorie and identify what makes the difference: loading time, menu structure, quality of the internal search engine, place of video, prominence of customer reviews. These criteria are combined with more technical aspects, such as the hosting configuration mentioned in the comparison. Bluehost vs SiteGround or the choice of a suitable programming language, detailed in the guide to best web languages.
To structure an effective approach, it is useful to follow a few concrete guidelines:
- Observe user paths on top 100 sites and identify recurring elements.
- Assess technical performance using measurement tools (Core Web Vitals, response times).
- Study business models: advertising, subscription, freemium, e-commerce.
- Translate these lessons into realistic specifications, supported by DualMedia.
Security should never be neglected, especially for sites handling sensitive data. Analysis of types of malware and how to securing your internet connection show just how sophisticated attacks have become. DualMedia integrates regular security audits and tests to preserve user confidence, a non-negotiable criterion for achieving significant and sustainable traffic.
The following table illustrates a method for making strategic use of the ranking, by linking the lessons learned from the most visited sites to concrete actions and the expertise mobilized.
| Teaching from classification | Recommended strategic action | DualMedia expertise involved |
|---|---|---|
| Massive weight of search engines | Optimize on-site and local SEO, work on content | SEO strategy, technical audit, optimized content |
| Video on the rise | Integrate short video formats, tutoriels, demonstrations | Video integration, performance and UX optimization |
| Intensive cell phone use | Designing for mobile first, developing a dedicated application | Native or hybrid mobile development, responsive design |
| The need for speed and stability | Amelorer hosting, caching, code structure | Performance web, WordPress optimization, monitoring |
| Growing concern for safety | Set up audits, backups, advanced protection | Cybersecurity, server hardening, penetration testing |
| Importance of trust and opinions | Display testimonials, clarify guarantees | UX design, integration of reassurance elements |
For sites based on WordPress, particular por attention must be paid to the extensions used. Resources such as WordPress plugins guidetips for optimize performances via plugins or encore the selection of best plugins WordPress 2025 help avoid the accumulation of cumbersome or insecure modules. DualMedia often assists its customers in this sorting process, retaining only those extensions that are truly useful to the defined strategy.
In some cases, a complete overhaul is required to bring an existing site into line with the standards observed among the ranking leaders. The analysis carried out in the article on website redesign shows how to restructure architecture and modernize design using tools like Figma and prepare for a smooth migration. DualMedia manages this type of project from start to finish, taking care not to lose any acquired SEO.
To go encore further, some brands even transfor their content into complementary formats: podcasts, videos, mini-formations. Resources such as the guide to creating and monetizing a podcast are integrated alors into an ecosystem logic, where the main site becomes the central hub of a multi-channel content strategy. It is this ability to orest several levers from the 2024 ranking data that will distinguish the most performant projects in the coming years.
For a more in-depth analysis of the codes of the most visible platformformes, a detour through expert videos can usefully complement this methodical approach.
Would you like to get a detailed quote for a mobile application or website?
Our team of development and design experts is ready to transformer your ideas into reality. Contact us today for a quick and accurate quote: contact@dualmedia.fr