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In a world of constant technological evolution, where the internet and digital media are increasingly present in our daily lives, the "360 Digital Strategy" has become an essential component for the success of any type of business. Thanks to this comprehensive and integrated approach, you will be able to leverage all available digital tools and channels to strengthen your brand visibility, optimize your customer relationships, and stimulate your growth. Regardless of your industry, the "360 Digital Strategy" offers solutions tailored to your specific needs, guiding you step by step towards achieving your business objectives.
DualMedia© is recognized for the quality and reliability of its teams, thanks to its digital expertise.
We work to understand your company's strategy, so that we can tailor the tool to meet your ambitions, as well as audit the systems and processes in place within your structure.
Because communication is a fundamental element, we do everything possible to provide you with the necessary information throughout our collaboration.
We advise you on the "market" opportunity of offering a mobile application to a general public target or a professional application for your teams.
Our team identifies, as part of your overall marketing strategy, the mobile services you can offer your customers and the benefits you can gain from them.
DualMedia© is capable of developing all types of services for iPhone, iPad, and Android. We manage your projects from A to Z, right through to publication!
What is a 360 digital strategy?
A 360-degree digital strategy is a comprehensive method that allows your business to be present and interact across all digital platforms. This includes your website, social media, online advertising, email marketing, content marketing, and other aspects. Instead of focusing solely on a single communication channel, a 360-degree strategy aims to create a holistic experience for your customers.
Objectives of a 360 digital strategy
Your 360 digital strategy should have clearly defined objectives. This could include increasing your online visibility, improving customer engagement, increasing conversion rates, or optimizing the return on investment of marketing activities. Your goals must be specific, measurable, achievable, relevant, and time-bound.
The importance of a 360° digital strategy
Why adopt a 360° digital strategy?
Adopting a 360° digital strategy offers several advantages. It means you're not limited to a single platform or means of communication. What's more, it helps you get to know your customers better by providing a global view of their interactions with your company.
Advantages of a 360° digital strategy
Above all, a 360° digital strategy helps you reach your customers wherever they are. This means you can create a personalized experience for each customer across different platforms. This can lead to greater customer loyalty, higher conversion rates and, ultimately, higher revenues.
Our key steps in implementing a 360 digital strategy
Market and competitor analysis
Before implementing a 360° digital strategy, you must first understand your market and your competition. Analyze market trends, identify your competitors, and examine their online strategies.
Defining personas
Personas represent your ideal customers. For each persona, you need to understand their needs, desires, challenges and online behavior.
Choice of communication channels
Our strategy must adapt to the chosen communication channel. Whether it's social media, email marketing, or online advertising, each channel requires a different approach.
Creation of customized content
Your content must be adapted to your personas and the communication channels you use. It must also be optimized for the referencing in order to attract more visitors to your website.
Implementing an SEO strategy
An SEO strategy is essential to increasing your online visibility. It includes optimizing your website, link building, and producing quality content.
Social network management
Social media is a powerful tool for reaching and engaging your customers. Make sure you're posting content regularly and interacting with your audience.
Measuring results
Measuring the effectiveness of your 360 digital strategy is crucial. Use analytics tools to track the performance of your campaigns and content.
The different components of a 360 digital strategy that we implement
Website and SEO optimization
Your website is often the first point of contact between your customers and your business. It should be well-designed, easy to navigate, and optimized for SEO.
Social networking
Social media allows you to reach your customers where they spend most of their time. It also provides a platform to share content and engage with your audience.
Email marketing
Email marketing is excellent for communicating directly with your customers. It's also effective for promoting your products or services.
Online advertising
Online advertising can be a highly effective way of increasing your online visibility. It allows you to precisely target your audience and measure the results of your campaigns.
Content marketing
Marketing content enables you to provide useful and relevant information to your audience. It's essential for establishing your authority in your sector and attracting visitors to your website.
Our best practices for an effective 360° digital strategy
Creating an optimal user experience
Your users should always be at the center of your 360 digital strategy. Make sure you create an optimal user experience across all communication channels.
Personalize customer interactions
Personalization is the key to building strong relationships with your customers. Use the data at your disposal to personalize your messages and offers.
Use data analysis tools
A 360-degree digital strategy requires the use of analytics tools to measure the performance of your campaigns and content. These tools provide you with valuable insights to improve your strategy.
Adapting to market changes
The digital world is evolving rapidly. It is therefore important to adapt your strategy to new technologies and to changes in your customers' behavior.
Current trends in 360° digital strategy
Artificial intelligence
Artificial intelligence is increasingly used in digital strategies. It allows you to analyze large amounts of data and automate certain tasks. We support you in deploying AI in your strategy.
Influence marketing
Influencer marketing continues to be a major trend. Influencers can help you reach a wider audience and promote your products or services. Our partner ValueYourNetwork supports you in influencer marketing.
Marketing video
Video has become a crucial means of communication on digital platforms. It enables information to be shared in an engaging, easy-to-understand way.
Chatbots
Chatbots are becoming increasingly popular on websites and social networks. They offer instant responses to customer queries, improving customer satisfaction.
The challenges of 360° digital strategy
Personal data management
Managing personal data is a major challenge. We take great care to comply with current legislation and protect our customers' information.
Constantly changing platforms and technologies
The rapidly evolving digital world can be challenging. We stay up-to-date on new technologies and changes to digital platforms.
Understanding customer needs and expectations
Understanding your customers' needs and expectations is essential to your 360° digital strategy. This requires constant monitoring and regular analysis of your data, which we put in place.
Training and skills needed for a 360° digital strategy
Digital marketing training
Proper digital marketing training is essential for implementing a 360-degree digital strategy. Our experts will provide you with the necessary knowledge on various platforms and tools.
Mastery of analysis and project management tools
We master the analytical tools to measure the performance of your strategy. In addition, project management is essential to coordinate the different parts of your strategy.
Content creation skills
Content creation is at the heart of a 360° digital strategy. We are able to create interesting and SEO-optimized content.
A 360° digital strategy is a comprehensive and effective way to reach and engage with your customers across all digital platforms. While it can be challenging to implement, the benefits are significant. With our experts' mastery of the right analytics tools and content creation skills, we can successfully implement a winning 360° digital strategy!
Numerous references from prestigious customers, supermarkets, ready-to-wear, major retailers, festivals, photographers, production companies, etc.
You can contact us by email, and a project manager will get in touch with you!