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Taking advantage of the latest technologies to boost your visibility on the web is a major challenge for any business. The search for a web agency competent in Dijon thus becomes essential for carrying out digital projects. Whether for the creation of a websiteWhether you're planning a SEA campaign or developing a graphic identity, choosing a qualified partner is essential. This article offers practical advice for selecting the agency that best meets the specific needs of your project.
Types of web agencies in Dijon: generalists or specialists
When it comes to outsourcing a digital project, there are two broad categories of agencies: general agencies and specialist agencies. The choice between these two types often depends on the nature and specificity of the project.
- General agencies : suitable for creating standard websites and projects with varied needs.
- Specialist agencies : ideal for specific digital strategies, such as e-commerce or content marketing.
| Agency type | Benefits | Ideal for |
|---|---|---|
| General practitioner | Wide range of services | Diversified projects |
| Specialist | Advanced expertise | Targeted strategies |
Selection criteria for a web agency in Dijon
Choosing a web agency is no easy task. Several key criteria should guide this decision.
Availability and responsiveness
A good agency should be accessible and responsive, facilitating communication throughout projects. This allows for regular monitoring and adjustments to be made as needed.
Skills and references
Checking the agency's skills is essential. It's recommended to review its portfolio and references to assess its reliability and expertise. A good agency should have qualified professionals in various digital fields.
Price transparency
The rates offered must be clear and commensurate with the quality of the services. Reputable agencies generally display their prices on their website, which allows for competition.
Customer reviews and their importance
Customer feedback is valuable in getting an idea of the quality of an agency's services.
- Analyze the testimonials on the agency's website.
- Consult external review platforms for unbiased feedback.
- Connect with past clients for direct insight.
About DualMedia
In the Dijon digital landscape, DualMedia stands out for its expertise and proactivity. Its team is able to meet your varied needs in terms of web creation, SEO and digital strategy. For more information, please do not hesitate to contact them at contact@dualmedia.fr.
Why is local SEO important?
Local SEO is essential, as it enables companies to appear in the search results of nearby users, increasing their visibility and chances of conversion.
How do I use Google My Business?
To make the most of Google My Business, you need to create a complete listing with contact details, opening hours, photos and services, while actively responding to customer reviews to build credibility.
What are the advantages of local SEO?
Local referencing helps improve visibility in your geographical area, attract more customers to your store, and develop a close relationship with your customers.
Is local SEO right for every business?
Yes, local SEO is particularly beneficial for businesses that target a local clientele, such as local shops, craftsmen, healthcare professionals or restaurants.
What are the best SEO practices in 2025?
In 2025, SEO best practices include optimization for voice search, integration of AI-enhanced content, optimized loading speed, and regular updating of local data.