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Developing a mobile application is no longer reserved for large companies!
Indeed, many small businesses and even individuals have decided to take the plunge and do develop a mobile application. THE mobile applications Mobile devices are the primary modern means of accessing information, and the number of users using their smartphones or tablets to connect to the internet continues to increase every day. According to StatCounter, more than 70% of web traffic comes from mobile devices.
Reasons to develop a mobile application:
- Increase brand awareness
- Contact customers and prospects directly
- Provide a unique experience to users
- Present your business model in a practical and original way
- Digitize your business processes to optimize your work
Mobile apps are gaining popularity
As the global mobile app market is expected to reach $190 billion by 2020, mobile apps provide a better user experience, and that is why it is necessary to quickly develop a mobile application with the help of professionals.
There are over 2 million applications on the App Storeand over 2.8 million applications on the Google Play Market.
Have a mobile app developed for your business to improve customer service, increase sales, and attract new customers.
What are the means for developing a mobile application?
There are several options for developing a mobile application:
- Entrust the creation of the application to an agency or a freelance developer;
- Develop it yourself with your own resources (your developers) according to your needs, your budget and your technical capabilities;
- To use a tool that allows you to build your own mobile application, without requiring technical knowledge.
The choice between these three solutions necessarily depends on the size of your company and its technical capabilities. It also depends on the scope of the application and its target customers. For example, a large company with its own development teams will prefer to have an application developed in-house, while a small SME may have no other choice but to turn to an external service provider.
New ways of working influence the use of digital tools
More and more people are using their mobile phones to access the internet to find information throughout the day. While a few years ago, computers were the primary devices for researching, checking emails, and following the news on social media, today smartphones and tablets have taken over, accounting for over 70% of total web traffic.
The increase in smartphone usage has given rise to the mobile application development that meet the daily needs of users.
We are going to list some reasons why you should get an app developed for your business:
- It's a way to connect with your customers 24 hours a day, 7 days a week.
- Apps can deliver personalized content: Push notifications allow you to send reminders or other important messages to users who have downloaded your app
- Your app makes it easier for customers to shop: your customers will be able to make purchases from their mobile phone by downloading your app
It's a way for your customers to share their experiences on social media: whether it's uploading photos, videos, or writing reviews, apps allow people to share content with their friends and family.
We hope this article has helped you better understand the benefits of developing a mobile app. If you're looking for a developer, don't hesitate to contact us. Contact us !
Find out more with our articles on our blog on new technologies
