English 
Français 
Español 
Top 10 SEO Techniques to Improve Your Website Rankings in 2022
You've worked hard on your website. You know it inside and out, from content strategy to copywriting to visual design. So why does Google keep ignoring you? If your website looks like most others, it's not because Google doesn't like what you have to say, but because you haven't done anything to improve your site's ranking in the SERPs. In this blog post, we'll look at the top 10 techniques for referencing that you should use on your website to improve your ranking in search results.
Create high-quality content
Creating high-quality content is crucial to any successful SEO strategy. Your content should be well-written so people want to read it and share it with their friends on social media. It should also be unique and informative so people stay on your site longer instead of clicking away and returning to the search results page.
Publish new content regularly
Users consider new content to be more valuable than old content. When people search for an answer to a question, they often look at the date to determine relevance. If your posts all have old dates and outdated information, they'll quickly move on to the next search results.
Optimize your site for voice search
Voice search is becoming increasingly popular as voice assistants like Siri and Alexa become increasingly good at understanding users' natural language queries. If your site isn't yet optimized for voice search, you could be missing out on a whole new audience of potential customers.
Make sure your page titles and meta descriptions answer the question concisely.
Put the most important information in headings and subheadings.
Use Schema structured data markup (we'll come back to this) to help Google understand the content of your page.
Use HTTPS throughout your website
Not all links are created equal. That's why it's important to use a secure link on your website. HTTPS, or Hypertext Transfer Protocol Secure, is the future of SEO.
Why? Because Google sees it as a sign of trust. If your website uses an insecure (HTTP) link, Google will treat it as an infection on its server and ignore it.
Make sure your website is “full https” for pages, images, and scripts!
Optimize the loading speed of your website pages
Optimizing your site's loading speed is a crucial element of SEO. Google has announced that it will use page loading speed as a ranking factor in its search results. This means that the faster your page loads, the higher it will rank in search results.
To increase the speed of your website, you must :
- compress images to reduce page weight,
- minimize the use of plugins,
- optimize and reduce CSS and JS files,
- use a caching system,
- minimize JS and use asynchronous loading,
- use lazyloading to load images.
Optimizing for mobile users
The number of people using mobile devices to search Google continues to grow. In 10 countries, including the United States and Japan, more Google searches are conducted on mobile devices than on computers.
In order to optimize your website for mobile users, you need to make sure your site is responsive.
This means your website must adapt to different screen sizes and devices. It must display correctly on a desktop, laptop, tablet, or phone. If a user searches for information about your business on their phone and can't read or navigate it properly, they won't stay on your site for very long. Most users will leave and move on to the next search result.
And Google will take this into account when ranking you!
Make sure you have an up-to-date sitemap
In the past, it was enough to create a website and let the robots search engines take care of the rest. But today, things are a little more complicated. Google is getting smarter. But sometimes it's necessary to give search engines a little help so that robots know where to go. And that's what XML sitemaps do.
A sitemap is simply an organized list of your website's pages and images, which you can upload to Google or Bing, for example. The advantage is that Google knows all the pages on your site and can access them directly.
You can submit your sitemap to Google through Google Search Console to speed up and verify the indexing of your web pages.
Using Schema markup
We all know content is king, but what happens when your website content is boring and devoid of any context? Nothing!
This is where Schema markup comes in. By adding a few lines of code to your website, you can add a lot of information about your content to Google's database. This means Google can better understand your content and give it more weight when indexing it.
Schema.org is a markup language that allows you to add structured data to your website. The best part is, you don't have to code it yourself. A wide range of web services can help you do this, including WordPress, Hubspot, and Medium.
Fortunately, there is a tool that makes this process very simple: Schema MarkupThe process is simple: just enter the data, verify it with a few clicks, and then add it to your site.
High-quality backlinks are essential
Backlinks – Backlinks are essential to any SEO strategy, but you need to use them wisely. Backlinks are links to your website that come from other websites. You can buy backlinks or receive them as a “thank you” for writing quality content. But it’s important to note that backlinks can be removed just as easily as they are added.
Backlinks are important, but they're not everything. When it comes to improving your SEO, high-quality backlinks are essential.
What makes a backlink high-quality? It's all about the quality of the referring page. The more authoritative the website, the more likely Google is to rank it highly.
For example, a link from a homepage or article on a well-known website will be much more valuable than a backlink from your website's "about" page.
One tactic that can help you earn quality backlinks is creating informative content for trade press. By leveraging public relations, you'll quickly earn authoritative backlinks!
Don't over-rank your keywords
Keywords are essential when it comes to SEO. But over-ranking your keywords isn't. You want Google to see your content as relevant and useful, not just a list of words.
There are several ways to achieve this. The first is to use the Google algorithm. This involves randomly adding keywords to see which ones appear in search results and suggestions.
The right approach is to use "not too long" and "not too short" keywords. Keywords should represent between 2 and 10 % of the length of your content.
Conclusion
Now that you've seen the top 10 SEO techniques you should use on your website, it's time to implement them. Whether you're the content creator or not, everyone on your team should be aware of these techniques.
To get the most out of this blog post, we highly recommend creating a content strategy and writing a weekly SEO strategy. This will allow you to cover all the basics of improving your website's SEO.
What SEO techniques do you use on your website?
We offer web referencing and mobile at the cutting edge of new technologies, our expert teams in SEO, SEA and also on mobile remain constantly up to date with trends to offer you the best service, if you wish to find out more from our experts, contact us.
Find out more in our articles on our blog on new technologies
credit photo @unsplash
