The 10 best tools to improve your SEO in natural referencing

An essential tool for analyzing, optimizing and monitoring organic performance, this article presents a technical and practical selection of the 10 best tools for improving your SEO in natural referencing.

Why comprehensive SEO suites remain the foundation of a robust SEO strategy

Comprehensive SEO suites like SEMrush, Ahrefs, and Moz centralize most of the data needed to drive an advanced SEO strategy. They offer modules for keyword research, technical auditing, backlink analysis, and position tracking. For an agency or technical team, having a single point of entry reduces operational friction and accelerates decision-making.

The trajectory of a fictitious SME, NovaWeb, illustrates the practical benefits: in 2024, NovaWeb notes a loss of visibility on competitive queries. After a SEMrush audit combined with Ahrefs checks on link profiles, NovaWeb adjusts its content strategy and gradually recovers key positions. This case highlights the complementarity of complete suites.

Critical Features of SEO Suites

SEO suites integrate several essential modules for a comprehensive analysis.

Advanced keyword research (volumes, difficulty, intent).
Site audit (crawl, 4xx errors, tagging, speed).
Backlink analysis (quality, referring domains, anchors).
Granularized position tracking (by region, segment, device).
Automated Reporting and API for integration into CI/CD workflows.

Tool	Highlight	Use cases
SEMrush	Competitive analysis and keyword research	Global audit, content gap, position monitoring
Ahrefs	Exploration of backlinks and powerful link index	Analysis of link profiles and opportlinking units
Moz	Educational interface and domain metrics	SEO Health Monitoring and Recommendations

To take full advantage of these suites, it is recommended to define clear KPIs: organic traffic, positions on main keywords, number of indexed pages and technical score. Then, automate periodic audits to capture regressions before they affect the business.

Concrete examples of use:

Use SEMrush to identify cannibalized pages and then redirect/restructure via a silo architecture.
Compare a competitor's link profiles with Ahrefs to target potential partner sites.
Use Moz Pro to track local visibility and Domain Authority variations.

In practice, combining multiple suites is common: SEMrush for keyword research and tracking, Ahrefs for backlinking, and Moz for ongoing monitoring. This combination maximizes functional coverage and reduces morts angles.

Insight: Complete SEO suites provide the foundation for structuring a data-driven strategy and for implementing technical, editorial and netlinking actions.

How to Optimize Content with Yoast SEO, Answer The Public, and Semantic Tools

Content quality remains a central pillar of SEO; Yoast SEO facilitates the technical integration of content into the CMS, while semantic tools like Answer The Public or Surfer SEO add a data-driven dimension to writing. The goal is to create pages that precisely respond to the search intentions detected by these tools.

Practical Steps for Effective Content Optimization

Structured steps ensure content production aligned with user demand.

Analyze intent via Answer The Public and SERPs.
Build a semantic cocoon by referring to thematic clusters.
Write with semantic tools (Surfer SEO, YourTextGuru) to guarantee lexical coverage.
Check markup and readability with Yoast SEO before publishing.
Track performance (CTR, time spent) and iterate.

Tool	Main use	Impact content
Yoast SEO	On-page optimization and markup	Better indexing, meta optimization
Answer The Public	Detect questions and intentions	Supports for FAQs and long tail content
Surfer SEO / YourTextGuru	Semantic optimization	Better fit to SERP context

List of concrete examples:

Transformer Answer The Public's frequently asked questions into enriched FAQ sections.
Use Yoast SEO recommendations to corriger keyword density and Hn structure.
Test different versions of a title via A/B testing and measure the impact via Google Analytics.

Semantic optimization must be combined with a coherent architecture: technique and content work together. To further your keyword research, consult specialized resources such as How to Research Keywords in SEO in order to integrate methodology and tools.

Insight: Semantic tools and CMS plugins (Yoast SEO) reduce the gap between intent and content; their use significantly increases the relevance perceived by users. search engines.

Technical Audit and Monitoringoring: Integrating Screaming Frog, Google Search Console and Google Analytics

A regular technical audit is essential to maintain the site's indexability and performance. Screaming Frog performs in-depth local crawls, while Google Search Console reveals indexing issues reported by Google. Google Analytics completes this picture by explaining user behavior once the page has loaded.

The case of the fictitious online store LumiNet shows the effectiveness of this combination: after a Screaming Frog crawl, 404 errors and orpheline pages were corriged, which, coupled with the GSC analysis of the excluded URLs, allowed to increase the indexed pages.

Quick Technical Audit Checklist

Here is an action plan for a reproducible technical audit:

Full crawl with Screaming Frog to detect 4xx/5xx errors and missing markup.
Log analysis to identify access patterns and crawl errors.
Control robots.txt and sitemap.xml files via Google Search Console.
Measurement of user performance and compliance via Google Analytics (GA4 recommended).
Mobile-first indexing and mobile-first indexing verification.

Tool	Measuring point	Recommended action
Screaming Frog	Full crawl, tagging, redirects	Corriger missing tags, harmonize redirects
Google Search Console	Indexing, exploration errors	Submit sitemaps, corriger indexing errors
Google Analytics	Comportement user, conversions	Analyze funnels, optimize pages to fort bounce rate

Concrete actions and examples:

Corriger slow pages identified by Screaming Frog and then measure the effect with Google Analytics on session duration.
Use index coverage in Google Search Console to diagnose excluded URLs and understand if a noindex setting is being misapplied.
Exporter GA segments to track organic conversions before/after technical optimization.

Insight: Combining technical crawling and user data allows you to prioritize actions with business impact and optimize the site's indexing capacity in a measurable manner.

Backlink analysis and competitive intelligence with Ahrefs, Majestic and Ubersuggest

Backlink analysis is essential for estimating a site's authenticity and detecting link building opportunities. Ahrefs remains a benchmark for inbound link data, Majestic provides historical metrics, and Ubersuggest offers an accessible approach for SMEs and solo teams.

In a real-life scenario, the SEO team at a startup named PixelFusion used Ahrefs to identify 30 influential domains that pointed to its competitors but not to it. By reaching out to these sites with targeted content, PixelFusion earned several high-quality backlinks in six months.

Best practices for backlink analysis

Some rules for an effective audit and netlinking strategy:

Segment backlinks by quality (DR/DA, traffic, semantic context).
Identify toxic links and establish disavowal plans if necessary.
Prioriser editorial links and thematic partnerships.
Use competition reports to find recurring opportunities.

Tool	Main advantage	Limit
Ahrefs	Very strong backlink index and frequently updated	High cost for small teams
Majestic	Historique and unique metrics (Trust Flow)	Interface sometimes less intuitive
Ubersuggest	Economic approach and keyword suggestions	Less comprehensive database for backlinks

Examples of actions:

Use Ahrefs to compare a competitor's link profile and identify “linkable” pages (studies, infographics).
Use Majestic to analyze link acquisition historique and avoid potentially spammy sources.
Implement digital press relations campaigns by targeting sites identified via Ubersuggest.

Insight: Backlink analysis is a strategic lever that requires robust data and execution focused on quality over quantity.

Workflow, automation and best practices to gain power in SEO

Beyond individual tools, the effectiveness of an SEO strategy depends on a structured workflow: goal setting, data collection, prioritization, execution, and continuous measurement. The SXO (Search Experience Optimization) approach combines technical SEO and user experience to maximize return on investment.

DualMedia, web agency and mobile, acts as a partner to integrate these tools into agile and tailor-made processes. For local projects, resources such as Local SEO Bordeaux and Local SEO Paris SMEs demonstrate the impact of specialized support.

Components of an industrialized workflow SEO

For a reproducible workflow, it is relevant to automate and cross-reference the signals:

Automation of periodic audits and critical alerts.
Centralized Reporting (SEMrush / Ahrefs / Google Analytics API integration).
On-page optimization templates (Yoast SEO, technical checklists).
UX/SEO validation process to ensure SXO consistency.

Stage	Recommended tools	Expected result
Data collection	Google Analytics, Google Search Console, SEMrush	Complete visibility of performance
Analysis	Ahrefs, Screaming Frog, Answer The Public	Priorization of actions
Execution	CMS + Yoast SEO, content campaigns	Pages optimized and published
Measurement	Google Analytics, SEMrush tracking	KPI-based iterations

List of good operational practices:

Set SMART goals for each SEO action.
Cross-reference data between tools to avoid biases specific to a database.
Former regularly updates the teams on the developments of algorithmes and on tools such as AI algorithms and SEO.
Anticipate mobile-first indexing through specific audits (see Mobile-first mobile SEO indexing).

To delve deeper into advanced technique and strategies, DualMedia's resources cover key topics: image optimization (Optimizing images for SEO), traffic monetization (Monetizing Tech Traffic in 2025) or AI integration (AI-Powered SEO in 2025).

Insight: An industrialized SEO workflow, combined with an SXO practice and an expert partner like DualMedia, transforms isolated tools into an efficient machine for generating sustainable and qualified traffic.

Why is SEMrush important for SEO?

SEMrush is essential for SEO because it centralizes keyword research, auditing, and position tracking. In more depth, SEMrush allows you to identify content opportunities, analyze competitors, and automate reports to drive organic performance.

How to use Ahrefs for SEO backlink analysis?

Ahrefs is used to map backlinks and assess their quality in an SEO strategy. Then, Ahrefs helps prioritize netlinking targets, detect toxic links, and replicate competitor link sources.

What are the benefits of Moz for SEO?

Moz offers accessible metrics to measure a site's SEO health and autority. In addition, Moz offers tools to monitor rankings and simplify reporting for marketing teams.

Is Yoast SEO suitable for on-page SEO optimization?

Yoast SEO is ideal for implementing on-page best practices in a CMS. In detail, Yoast guides tag structure, readability, and metadata management to improve indexing.

Why is Google Search Console essential for SEO?

Google Search Console is essential because it directly communicates indexing issues and performance to Google. It allows you to quickly resolve indexing errors and track the impact of optimizations on SEO.

How does Screaming Frog improve a technical SEO audit?

Screaming Frog improves technical SEO audits by performing a full crawl and identifying problematic errors and redirects. Its expertise then facilitates action plans to address tags, duplication, and speed issues.

What are the benefits of Ubersuggest for SEO?

Ubersuggest apporte is a cost-effective solution for keyword research and SEO tracking. It also provides content suggestions and easy onboarding for small teams looking to get started with SEO.

Is Majestic useful for developing SEO through backlinks?

Majestic is useful for analyzing the history and quality of backlinks, which strengthens a netlinking strategy in SEO. Going deeper, Majestic offers proprietary metrics (Trust Flow) to evaluate the trust of referring domains.

Does Answer The Public help with SEO content strategy?

Answer The Public supports SEO content strategy by uncovering searchers' questions and intentions. It helps structure FAQ pages and long-tail content aligned with real-world queries.

Why is Google Analytics essential for measuring SEO?

Google Analytics is essential for measuring the impact of SEO on user behavior and conversions. It then allows you to link organic traffic, sessions, and conversion rates to prioritize which pages to optimize.

How to combine these tools for an optimal SEO strategy?

Combining these tools provides a holistic and accurate view of SEO: keywords, technique, content, and links. In practice, the combination reduces morts angles and provides cross-referenced data to guide the SEO roadmap.

Should SEO integrate the SXO dimension to be effective?

SEO must integrate the SXO dimension to maximize user experience and organic results. In addition, SXO helps optimize click-through rates, engagement, and conversions—essential points for sustainable SEO.

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