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In the marketing It's not enough to know what to say - you have to know how to say it. A well-designed, aesthetically pleasing space can capture attention, reinforce brand image and support sales. Among the most popular solutions is the umbrella stand, a mobile exhibition system distinguished by its ease of assembly, large display area and reusability.
What is an umbrella stand?
Pop-up stands are designed to be set up quickly and easily. techniques. Their lightweight structure - often aluminum or telescopic - can be deployed without tools. The print, whether on fabric or PVC panels, is attached to the structure. More advanced systems also use SEG technology, i.e. silicone-edged printing inserted into an aluminum profile. The result? A smooth, taut surface, with no visible seams, that attracts the eye from both near and far.
Visit benefits the umbrella stand
This makes the umbrella stand so popular is its universality and ease of use. Set-up takes just a few minutes and can be performed by a single person. After the event, the structure can be folded up and stored in a compact carry bag, making logistics a breeze. What's more, the same structure can be used several times over - simply replace the print, making it a cost-effective and more environmentally-friendly solution.
When to use an umbrella stand?
The umbrella stand is a versatile solution for many situations:
- at trade shows as stand backdrops,
- at promotional events and conferences,
- in shopping malls or showrooms,
- as a background for videos or photo shoots,
- at reception or in sales areas.
In addition to its visual impact, this system helps to organize space: it can divide areas, create aisles or guide visitors.
Stand types available
There are many different types of umbrella stand, differing in construction, shape and the way in which the visual is installed. The most common models include :
- textile stand with tubular frame - with printed cover that slides over the frame,
- curved stand - for a more dynamic visual effect,
- EDGE stand - with stretch printing using SEG technology,
- Presto Outdoor - specially designed for outdoor use, resistant to weather conditions.
Depending on your event - whether it's a high-end trade show, an outdoor event or a commercial campaign - it's easy to choose a format to suit your needs.
Quality and durability - at the highest level
The prints used in umbrella stands are generally produced by sublimation, which guarantees vivid colors, good abrasion resistance and the ability to wash the textile without losing quality. For outdoor use, blockout materials are used to block light and ensure good legibility even in bright sunlight. The aluminum structures are both lightweight and sturdy - perfect for frequent use and regular transport.
More than just a background
The umbrella stand proposed by adsystem is an aesthetic, practical and durable solution that supports your communication initiatives in any type of space. Thanks to its modular structure, variety of formats and easy print changes, it can be adapted to almost any situation. Lighter, more mobile and simpler than conventional structures, it's an effective, modern alternative.
If you're looking for a stand that enhances your brand, reflects your professionalism and offers great flexibility of use, the umbrella stand is undoubtedly the preferred option.