Do you have a podcast? Many people in France love podcasts. They listen when they drive, cook, or walk. You worked hard to make your podcast. You built a group of fans who listen to your voice. But you can reach more people. You can find a much bigger audience.
This guide will show you how to turn your audio podcast into a video. This gives your old content a new life. It helps you meet millions of people in France who watch videos.
We will talk about why this is a good idea. We will also show you how to do it, step by step.
Why Make a Video from Your Podcast?
Changing your audio podcast to a video seems like hard work. But the good things that happen are very big. This is very true in France. Video helps you talk to your fans in new ways.
Here are the best reasons:
- Find Many New People In France, the number one place for video is YouTube. Millions of French people go to YouTube every day. They go there to learn, to have fun, or to see news. If your podcast is not on YouTube, you are missing all these people. A video puts you in front of them.
- Get People More Involved Video lets people see you. This is very important. When people see your face, they feel like they know you. They can see if you are happy or serious. This builds trust. People can also like, share, and comment on your video. This helps you talk with your fans.
- Make Easy Content for Social Media A 50 minute podcast is hard to share online. But you can cut a 50 minute video into small pieces. You can make many one minute clips. These short clips are perfect for sites like Instagram, TikTok, or Facebook. One podcast episode can give you many small clips to share for weeks.
- Look More Professional A good video shows you care about your work. You can add your brand logo. You can use your brand colors. This makes your podcast look serious and special. People will remember it.
Know Your French Audience
You must know who you are talking to. Making a video for French viewers is more than just changing the language. You need to know how they watch.
Studies show that people in France watch videos for many hours each day. Young people (from 15 to 24) are online for more than four hours every day. A lot of this time is spent watching videos.
Where do they watch? YouTube is the winner. It is the top video site in France. You should put your videos on YouTube first.
The main idea is this: your fans are already watching videos. You just need to go where they are.
Also, most people watch videos on their phones. This is very important. Your video must look good on a small screen. We will talk more about this later.
How to Make Your Video: A Simple Guide
You do not need a lot of money or a big team. You can start small. Here are the steps to follow.
Step 1: Pick Your Video Style
First, choose what kind of video you want. You have a few good choices.
- The Simple Picture: This is the easiest way. You take your podcast audio. You put one picture on top of it. This picture can be your podcast logo. It is very fast and simple. It gets your audio onto YouTube right away.
- The Moving Sound Wave: This is a little better. It shows one picture, but it adds a moving line. The line moves when you talk. This looks more interesting. It shows people that it is an audio file. Many tools can make this for you.
- The “Talking” Video: Do you already film yourself when you record your podcast? If yes, you are ready. This is a video of you talking. If you have a guest, it shows both of you. This is great because people can see your face. It feels more personal.
- The Story Video (B-Roll): This is more work. You use your podcast audio as the voice. Then, you add other video clips, pictures, and words on the screen. It is like a small TV show. It takes more time. But it is very good for topics that need pictures, like travel or history.
For most people, the “Talking” video or the “Moving Sound Wave” is the best way to start.
Step 2: Get Your Content Ready
Do not just upload your audio. You must prepare it for video.
If you are filming, make sure your room is clean. Make sure you have good light. You do not need costly lights. A simple light and a clean wall are fine.
If you only use audio, find a good picture for the screen. Your logo should be easy to see.
Now, think about language. Is your podcast in French? If yes, you must add French subtitles (words on the screen). This is very important. Many people watch videos with no sound. Subtitles let everyone enjoy your video.
Step 3: Edit Your Video
Now you have your audio and your pictures. It is time to put them together. You need a video editing program. Some are simple. Some are hard.
If you filmed yourself, you need to match the sound to the video. Make sure your words match your mouth.
If you are making a sound wave video, a tool will mix your audio and your picture.
The most important part of editing is to cut. Take out the long silences. Take out the “ums” and “ahs.” Take out any parts that are not interesting.
You also want to make short clips for social media. Find the best part of your episode. Find the best tip, the funniest joke, or a great question. Cut these into one minute videos.
Step 4: Make It Ready for French Viewers
This step is key. You must make your video easy to find for French people.
- Subtitles: We said this before, but it is very important. Add good French subtitles. Do not use a machine to translate. It often makes mistakes. If your podcast is in English, you must have good French subtitles.
- Title and Description: Write your video title in French. Write the video description in French. Use words that French people would search for. Think: “What would a person type into YouTube to find this?”
- Thumbnail: The thumbnail is the small picture people see before they click. It must make them want to click. Use clear words, bright colors, and a good photo. Write the words on the thumbnail in French.
Tools That Can Help You
You do not need to do all this work alone. Many tools can make this easy.
Some tools are made for podcasters. They let you upload your audio. Then they quickly make a video with a sound wave. These tools also help you add subtitles. They can change the video size for different social media sites.
If you are editing a “talking” video, you can use programs like DaVinci Resolve. It has a good free version.
Your audio quality is most important. A video can look okay, but it must sound good. If the sound is bad, people will leave. Make sure your podcast audio is very clear. If you need to add a new voice, like for an intro, you can use a french text to speech tool. This can give you a perfect, clear voice for your video. You do not need to hire a person.
How to Show Your New Video to People in France
You made a great video. Now, people need to see it.
Help People Find You on YouTube
This is called SEO. It just means helping people find your video when they search.
- Use good French words in your title.
- Write a long description in French with good keywords.
- Add tags (keywords) to your video.
- Make a great thumbnail.
Ask people to like your video. Ask them to comment. Ask them to subscribe. This tells YouTube that your video is good.
Use Social Media
Share your new video on all your social media pages. Post it on LinkedIn, Facebook, and Instagram.
Do not just post a link. Post the short one minute clips you made. These small clips work very well. At the end of the short clip, say “Watch the full video on our YouTube channel. The link is in our profile.”
This makes people interested. It sends them to your main video.
Use Your Podcast
Tell your podcast listeners about your video. In your audio podcast, say: “If you want to see me and my guest, you can watch the video version on our YouTube channel.” This moves your fans from audio to video.
Common Mistakes to Not Make
When you try something new, it is easy to make mistakes. Here are some common problems to avoid.
- Forgetting Subtitles: This is the biggest mistake. If you do not have French subtitles, you will lose many viewers.
- Bad Sound: People will watch a video that looks bad. But they will not listen to audio that sounds bad. Your sound must be clear.
- Posting Only One Time: You cannot post one video and stop. You must be consistent. Try to post a new video every time you post a new podcast.
- Forgetting to Connect: Why are you on video? To connect with people. Look at the camera. Show your feelings. Do not just read.
- Not Telling People: You must share your video. If you do not tell people you made it, no one will watch it.
Conclusion
You have good things to say. Your message is important. When you turn your podcast into a video, you give your message a new, bigger place to live.
The French audience is online. They love video. They are waiting to find you.
Follow these steps. You can turn your audio into a video that people will love.
You do not need to be perfect. You just need to start. Pick the easiest video style. Make your first video. Share it. You will be happy to see how many new people you can find.