360 SEO agency in Paris: technical SEO, SEA, SMM, and GEO/AEO for AI search engines. DualMedia expertise since 2000. Free audit within 5 days.
DualMedia is a 360 search marketing agency based in Paris, specializing in the organic and paid visibility of brands across the entire search ecosystem: traditional engines (Google, Bing), social networks (TikTok, LinkedIn, Instagram, Meta Ads) and generative AI engines (Google AI Overviews, ChatGPT Search, Perplexity, Claude). Since 2000, we have supported SMEs, mid-sized companies, and large enterprises with SEO, SEA, SMM, content marketing, and now GEO (Generative Engine Optimization) strategies for the new AI search engines. Here is our approach, our services, our methodology, and our pricing for modern 360 search optimization in 2026.
What is a 360 search marketing agency?
A 360 search marketing agency covers all of a brand’s visibility levers on the internet, unlike specialized agencies that cover only one aspect (SEO only, Google Ads only, social networks only). The 360 approach ensures strategic consistency across channels, shared use of data (keywords, audiences, content), and optimized return on investment.
The 6 pillars of a 360 search marketing agency in 2026
- SEO (Search Engine Optimization) : organic search on Google and Bing
- SEA (Search Engine Advertising) : paid advertising on search engines
- SMM (Social Media Marketing) : presence and advertising on social networks
- GEO / AEO / LLMO : optimization for generative AI engines (new discipline 2024-2026)
- Content Marketing : production of high-value content to feed all channels
- Analytics & CRO : performance measurement and continuous conversion optimization
Difference between a traditional SEO agency and a 360 agency
| Appearance | Traditional SEO agency | 360° SEO Agency |
|---|---|---|
| Perimeter | Organic search only | SEO + SEA + SMM + GEO + Content + Analytics |
| Vision | Tactical on a single channel | Cross-channel strategic |
| Data sharing | Limited to its channel | Audiences, keywords, content shared across all channels |
| Adaptation to AI | Often overtaken by changes | Natively integrates generative engines |
| Reporting | Metrics by channel | Consolidated view of the user journey |
Our services in a 360 search strategy
SEO: technical and semantic organic search
SEO remains the foundation of any organic visibility strategy. Our approach covers all technical and editorial dimensions.
Technical SEO
- Comprehensive audit (crawl, indexing, architecture, sitemap, schema.org)
- Optimization of Core Web Vitals (LCP, CLS, INP)
- HTTPS migration and redirect management
- Mobile-first optimization
- Implementation of structured data (Article, Product, FAQ, HowTo, LocalBusiness)
- Internationalization and hreflang for multilingual websites
Semantic SEO and content
- Keyword research and intent analysis
- Cannibalization audit and content consolidation
- Semantic silo strategy and internal linking
- E-E-A-T optimization (Expertise, Experience, Authoritativeness, Trustworthiness)
- High-quality editorial production (with systematic human proofreading)
Off-site SEO
- Link building strategy (editorial placements, digital PR, exchanges)
- Backlink profile audit
- Disavow and cleanup of toxic links
SEA: Google Ads, Microsoft Ads, and paid campaigns
SEA provides immediate visibility, complementing SEO over the long term. Our expertise covers all current formats.
- Campaigns Search standard on transactional keywords
- Campaigns Performance Max (all Google inventories: Search, Display, YouTube, Discover, Gmail, Maps)
- Campaigns Demand Gen for demand generation on YouTube, Discover, Gmail
- Campaigns Shopping for e-commerce merchants
- Campaigns Display and dynamic remarketing
- Microsoft Ads to reach Bing audiences (B2B in particular)
- Continuous optimization: Quality Score, smart bidding, automation scripts
- Multi-touch conversion tracking with data-driven attribution
SMM: organic and paid social networks organiques and payants
Depending on your target audience (B2C, B2B, niche) and your objectives (awareness notoriété, engagement, conversion), we identify and activate the right networks.
- TikTok Ads : the benchmark for young audiences and advertising creativity
- Meta Ads (Facebook, Instagram, Threads) : advanced targeting, retargeting, Advantage+ campaigns
- LinkedIn Ads : a cornerstone of B2B, lead generation, account-based marketing
- YouTube Ads : long and short video formats, integrated into Google Ads campaigns
- Pinterest Ads : for lifestyle, home decor, fashion, food brands
- Snapchat Ads : specific audiences (Gen Z in particular)
- X (Twitter) Ads : depending on how it is used by your audience
- organic community management on the selected networks
- Influencer marketing in partnership with ValueYourNetwork (our specialized subsidiary since 2016)
GEO, AEO and LLMO: the new frontier for 2026
It is the revolution that most agencies still underestore. In 2026, around 30 % of informational queries go through generative engines (Google AI Overviews, ChatGPT Search, Perplexity, Claude Search, Microsoft Copilot). Brands absent from these generated responses lose traffic without knowing it.
GEO (Generative Engine Optimization)
- Audit of your visibility in Google AI Overviews, Perplexity, ChatGPT, Gemini, Claude
- Measurement of mentions of your brand in generated responses (vs competitors)
- Editorial optimization to become a source cited by LLMs
- Strengthening of multi-source signals (Wikipedia, Wikidata, Reddit, vertical sites)
- Implementation of extensive structured schemas
AEO (Answer Engine Optimization)
- Restructuring content into Q&A format
- Extended FAQ schema
- Direct and concise formulations favored by Answer Engines (Perplexity, You.com)
LLMO (Large Language Model Optimization)
- Presence work so that your brand is “known” to LLMs during their training
- Strengthening Wikipedia, press, academic citations according to the sector
- Monitoring changes in LLM knowledge about your brand
DualMedia has internally developed a proprietary GEO audit tool based on GPT-5 that measures a brand’s visibility in 5 major generative engines across 100 personalized target queries. It is a unique service on the French market.
Content Marketing
Content remains the fuel of any SEO strategy. We produce and orchestrate high value-added content:
- Long-form SEO articles (1500-3000 words) with advanced semantic research
- Pillar pages and topic clusters
- White papers and premium content (lead magnets)
- Short videos (TikTok, Reels, Shorts) and long-form videos (YouTube)
- Infographics and visual formats
- Podcasts and SEO-optimized transcripts
- Multilingual content (FR/EN/ES) with cultural adaptation
Analytics, tracking and CRO
Data drives the entire strategy. We implement measurement tools and leverage insights.
- Google Analytics 4 implementation and server-side tracking
- Google Tag Manager (GTM) for flexible evolution
- Custom Looker Studio dashboards
- Enhanced conversion tracking for the post-cookie era
- A/B testing and conversion rate optimization (CRO)
- Heatmaps and compormental analyses (Hotjar, Microsoft Clarity)
- Weekly or monthly reporting depending on your needs
Why choose DualMedia as your 360 SEO agency
1. 26 years of continuous experience
Founded in 2000, DualMedia has gone through all the major evolutions in SEO: Panda, Penguin, Mobile-First, BERT, Helpful Content Update, the arrival of Core Web Vitals, then the GEO revolution in 2024-2026. This antériority is a strong E-E-A-T signal for your clients as well as for Google.
2. Expertise validated by our own network
DualMedia operates and ranks more than 50 high-traffic multilingual sites across a variety of verticals (tech, finance, retail, culture, media, e-commerce). We apply to our own sites the same strategies we offer our clients. It’s our best portfolio.
3. A truly integrated 360 approach (not in silos)
Many agencies sell “360” but operate in silos: the SEO team on one side, the SEA team on the other, with no dialogue. At DualMedia, teams work together in project groups, with shared data and systematic strategic alignment.
4. Early mastery of GEO/AEO/LLMO
While the majority of agencies are still at the traditional SEO stage, we have developed an in-house proprietary GEO audit tool and have been supporting clients in this discipline since 2024. It is the most distinctive strategic advantage on the French market in 2026.
5. AI stack integrated into production
ChatGPT, Claude, Cursor, Surfer SEO, NeuronWriter, MarketMuse, DeepL: our workflows integrate AI at every stage to accelerate production without sacrificing quality. For you, this means more competitive budgets for high-vorlue deliverables.
6. Native multilingual expertise
We operate in French, English, and Spanish, with a true understanding of the SEO specifics of each market. Ideal for brands with international ambitions.
7. RGPD compliance and technological independence
French or European hosting, integration of privacy-friendly solutions, post-cookie-compatible server-side tracking, rigorous data governance.
8. Commitment to results and transparency
KPIs defined together, reporting accessible in real time, monthly steering committees, no opaque pricing or hidden optimization. Everything is documented and reproducible.
Our 360 SEO methodology in 6 steps
Step 1 — 360° Audit (week 1 to 3)
Technical SEO audit, editorrial audit, competitor audit, GEO audit (visibility in AI engines), SEA and SMM audit if existing, analytics audit. Deliverable: strategic framing report with priorrity opportunities and recommendations.
Step 2 — 360 Strategy (week 3 to 5)
Definition of SMART objectives, identification of KPIs, keyword plan and editorrial angles, multi-channel calendar, budget allocation across channels, projected schedule over 6-12 months.
Step 3 — Technical setup (week 5 to 8)
Corriority SEO technical corrections, schema implementation, tracking and tag configuration, setup of advertising accounts, integration of monitoring tools, dashboard setup.
Step 4 — Production and activation (month 2 to N)
Continuous editorial production, optimization of existing pages, managed and optimized SEA campaigns, SMM community management, content for generative engines (GEO).
Step 5 — Measurement and reporting (ongoing)
Weekly or monthly reporting depending on your challenges, monthly steering committees, proactive alerts on trend changes or emerging opportunities.
Step 6 — Continuous optimization (ongoing)
A/B testing, strategy adjustment based on results, competitive monitoring, adaptation to Google’s algorithmic developments and generative engines.
Which sectors DualMedia works in
We support clients across various sectors, with particular expertise in certain verticals:
- E-commerce and retail : Product SEO, Shopping Ads, marketplaces, editorial content
- SaaS and B2B tech : Long-term SEO, content marketing, LinkedIn Ads, lead generation
- Media and publishers : massive traffic via SEO and Google Discover, monetization
- Finance and fintech : YMYL SEO with strict E-E-A-T requirements
- Tourism and hospitality : multilingual international SEO, Google Travel
- Beauty and lifestyle : SMM (TikTok, Instagram), influencer marketing
- Industrial and construction : Local B2B SEO, Google Maps, LinkedIn
- Culture, festivals, events : cyclical audience peaks, intense SMM
How much does a 360 SEO service cost in 2026
Budgets depend on the scope of the project, the level of competition, and the channels activated. Here are some indicative ranges.
| Type of service | Indicative budget | Typical commitment |
|---|---|---|
| One-time SEO audit | 2 500 – 8 000 € | One-shot |
| Complete 360 audit (SEO + SEA + SMM + GEO) | 5 000 – 15 000 € | One-shot |
| Monthly SEO (SME) | 1 500 – 3 500 €/month | 6-12 month commitment |
| Monthly SEO (mid-sized company / large account) | 3 500 – 10 000 €/month | 12-month commitment |
| SEA management (Google Ads, Meta Ads) | 10 to 15 % of the media budget + 800 € min | 6-12 month commitment |
| Monthly SMM | 1 500 – 5 000 €/month | 6-12 month commitment |
| GEO/AEO/LLMO Audit | 3 000 – 8 000 € | One-shot |
| Monthly GEO support | 1 500 – 5 000 €/month | 6-12 month commitment |
| Complete 360 strategy | 5 000 – 25 000 €/month | 12-month commitment |
The listed budgets cover agency fees. Media budgets (Google Ads, Meta Ads purchases, etc.) are additional and remain your direct property in your accounts.
SEO in 2026: what has fundamentally changed
The profession has experienced its biggest disruption since the shift to mobile-first in 2018. Three major changes must absolutely be taken into account.
1. Generative engines are capturing a growing share of traffic
Google AI Overviews appears on about 30 % of informational queries in France. ChatGPT Search, Perplexity, Claude Search capture an additional share. Brands absent from generated answers lose traffic month after month without always being aware of it.
2. The Helpful Content Update penalizes unedited AI content
Since the March 2024 Spam Update and its aftermath, Google has severely penalized sites that publish raw, low-differentiation AI content. The test is no longer “is this content generated by AI?” but “does this content add something that cannot be found better elsewhere?”. Editorial added value is no longer optional.
3. Stronger E-E-A-T across all sensitive topics
On YMYL topics (Your Money Your Life — finance, health, legal), Google requires stronger authority signals than ever: identified authors, detailed bios, cited sources, external mentions. Anonymous or poorly documented sites lose visibility.
KPIs and reporting
We track all relevant indicators with you according to your objectives. A few examples by channel:
| Channel | Main KPIs |
|---|---|
| SEO | Target keyword rankings, organic traffic, Search Console CTR, organic conversions |
| SEA | Cost per click, conversion rate, ROAS, CPA, Quality Score |
| SMM | Reach, engagement, engagement rate, leads generated, cost per lead |
| GEO | Rate of appearance in generated responses, brand mention rate vs competitors |
| Cross-channel | Overall traffic, assisted conversions, multi-touch attribution, consolidated ROI |
FAQ — 360 SEO agency
What is a 360 search marketing agency?
A 360 SEO agency covers all of a brand’s visibility levers: SEO (organic search), SEA (search engine advertising), SMM (social media), content marketing, analytics, and désormais GEO (optimization for generative AI engines). This approach ensures cross-channel consistency and data sharing.
What is the difference between an SEO agency and a 360 SEO agency?
An SEO agency works only on organic search. A 360 SEO agency integrates SEO + SEA + SMM + Content + GEO + Analytics, with a cross-channel strategic vision. The 360 approach helps avoid silos, optimize the overall budget, and better understand the user journey.
How much does a 360 SEO service cost?
It depends on the scope. A one-time 360 audit costs between €5,000 and €15,000. A complete monthly strategy ranges from €5,000 to €25,000/month depending on the scope. For an SMB with a single prioritary channel, you can get started from €1,500 per month.
How long does it take to see SEO results?
The first signals generally appear between 3 and 6 months for low-competition keywords, and 6 to 12 months for highly comporitive keywords. SEA and SMM produce results within 4 to 8 weeks after launch. GEO is typically measured over 3 to 6 months.
What is GEO (Generative Engine Optimization)?
GEO is the optimization of a brand’s presence in responses generated by AI engines: Google AI Overviews, ChatGPT Search, Perplexity, Claude, Microsoft Copilot. The criteria differ from traditional SEO: multi-source authority, factual structure, presence on Wikipedia and authority sites, phrasing tailored to LLMs.
Should we really be concerned about AI engines in 2026?
Yes, it has become critical. On around 30 % of informational queries, Google AI Overviews captures attention before traditional organic results. For brands absent from these generated responses, this means invisible but growing traffic loss. Today, GEO is as important as SEO was 10 years ago.
What guarantees do you offer on the results?
No serious agency guarantees specific rankings on Google (algorithms change constantly). On the other hand, we commit to the quality of the work delivered, meeting deadlines, transparent reporting, and achieving intermediate KPIs (complete audit, content produced, technical optimizations implemented).
Do you work with an existing internal team?
Yes. We regularly work as an extended team alongside internal marketing teams: on specialized topics (technical SEO, GEO, automation), in training your teams, or in subcontracting editorial production. Our approach adapts to your governance.
What contractual commitment do you offer?
One-time audits are one-shot. Ongoing services (SEO, SEA, SMM) generally require a 6 to 12-month commitment to produce significant results. Contracts can be terminated with defined notice (typically 30 or 60 days).
How does the start of a project work?
First free scoping meeting (video call or Paris offices) to understand your context and objectives. Detailed commercial proposal within 5 days. If we move forward, complete audit in 2–3 weeks, then gradual activation of the levers over 6 to 12 months according to the roadmap agreed together.
Start a 360 SEO strategy with DualMedia
Would you like to audit your current visibility, rethink your SEO strategy, or launch a complete 360 approach? Our team offers you a free initial scoping discussion to understand your context and identify the priority areas.
Our commitment : free SEO audit within 5 days for projects over €50,000 annually.
DualMedia — 360 SEO agency in Paris — 76 Rue de la Pompe 75016 Paris — +33 9 67 63 18 87